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Manager, Content & Communications - PLT in Fort Mill, SC at Continental

Date Posted: 9/19/2018

Job Snapshot

Job Description

Overview:
Manager, Content & Communications to join our team in support of the Continental and General Tire brands. As part of the marketing team, the Manager, Content & Communications will work closely with the Brand Manager, Creative team, Dealer Support Team and Tuner/Partners team create best-in-class content & communications solutions.

The Manager, Content & Communications is responsible for guiding the overall strategy and plan to integrate public relations, content development, social media, owned digital properties and search for the Continental & General Tire brands.

The ideal candidate must be able to work in an extremely fast paced, team-oriented environment where creativity, a positive attitude and passion are valued. Must have the ability to prioritize while multi-tasking and handle pressure with adherence to quality and deadlines while maintaining a high level of professionalism, courtesy and ethics. Strong interpersonal skills and people management experience are required.
Core Responsibilities:
• Manage and mentor the content and communications department
• Oversight of social media platforms (Facebook, Twitter, Instagram & YouTube) to drive engagement
• Oversight of digital platforms including websites, search, paid social, CRM, etc.
• Coordinate with internal team, agencies and sponsor partners to develop content strategy and plan including social, written, video, podcasts, etc.
• Management of public relations for Continental and General Tire brands
• Development of pitch & influencer strategy

Additional Responsibilities:
• Support of current and new product launch materials
• Copywriting and development/upkeep of product specific consumer/B2B language
• Management of video production
• Develop and maintain relationships with agencies, sponsor partners, industry professionals and 3rd party channels
• Stay on top of the changing communications environment to identify new engagement opportunities for our brands
• Budget and PO responsibility

Required Qualifications:
• BA in marketing, communications, or public relations
• 7+ years experience in marketing, content development, public relations, social media or digital marketing
• Proficiency in Microsoft Office Programs
• Ability to listen and work collaboratively with team members from various marketing functions
• Must be authorized to work in the US without visa or other sponsorship

Preferred Qualifications:
• A minimum of 10 years experience in marketing, content development, public relations, social media or digital marketing
• Automotive or tire industry experience is a plus
• Ability to work within a corporate environment while pushing for new creative ideas
• Relationship oriented
• Self-motivated with a passion to engage consumers and business partners
• Understanding of SEO/SEM, digital metrics, etc.
• Excellent, professional verbal and written communication skills